From my Weekly SFM Colum at this Link:
Here's an excerpt
Why anyone would complain about the NHL's championing of the Warner Bros. film "300" is beyond me.
Here's an idea: Take a hip looking movie with great technology, lots of violence and comic book-nerd credibility (the kind the NHL's main 18-34 male demographic loves) and make a connection between the plot of the movie (300 Spartan soldiers' fight against the largest army ever assembled) with the chase for the Stanley Cup.
You know what? "300" made $70 million this weekend at the box office.
Think the NHL doesn't like being associated with that?