Monday, March 12, 2007

Around the NHL

From my Weekly SFM Colum at this Link:

Here's an excerpt

Why anyone would complain about the NHL's championing of the Warner Bros. film "300" is beyond me.

Here's an idea: Take a hip looking movie with great technology, lots of violence and comic book-nerd credibility (the kind the NHL's main 18-34 male demographic loves) and make a connection between the plot of the movie (300 Spartan soldiers' fight against the largest army ever assembled) with the chase for the Stanley Cup.

You know what? "300" made $70 million this weekend at the box office.

Think the NHL doesn't like being associated with that?


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